The preset invention is a system that utilizes the global computer network (internet) to provide an intelligent and powerful notification system for canvassing specific geographical areas in a matter of seconds to aid in the location of a missing person or pet while traveling. Utilizing an on-line missing person or pet interview and active web site engine, a photo e-mail can be distributed instantaneously to reach a large segment of the area in which the person or pet is lost. The notification system retains information about a person or pet, including photographs, and their responsible adult or owner. Upon notification of the loss of a person or pet and the area lost, the system will initiate calculations, based upon the submitted area lost, particular abilities of the person or pet, and an estimate of how long the person or pet has been missing, to determine the most appropriate target area for the search.