Disclosed herein is a new and distinct variety of Phlox plant having an ascending habit and low plant height. The Phlox plant has abundant branching, and many of blooms, the whole plant remaining in bloom for a considerable period of time. The flowers are single, the upper side color of the corolla is vivid reddish purple and a deep purplish red at the center. The under side color of the corolla is deep purplish pink and the outside of the corolla tube is pale purplish pink. The plant exhibits a high tolerance to heat and resistance to disease.