Method of rapidly informing a passerby outside a food-and-beverage
establishment about the establishment, so as to entice the passerby to
use the services of the establishment, comprises placing an interactive
electronic menu board in a location accessible by a passerby from outside
the establishment. The interactive menu board broadcasts, by
graphical/textual/audio content, aspects of the establishment, and has
user-activated links enabling the passerby to expand on a desired
category of information, and thereby rapidly informs the passerby. The
menu board screen provides a passerby with an information-gathering but
non-purchasing relationship with the establishment so the passerby can
become informed about the establishment in a non-committal manner. The
primary purpose of the menu board is to promote the services of a single
establishment. A preferred form of the method's default mode comprises
attracting the attention of the passerby by dynamically broadcasting
text, graphics or audio sounds.