A work transfer apparatus for a transfer press or a press, with which an optimal die can be designed for each process, is provided. For this purpose, the work transfer apparatus for a transfer press includes at least a pair of lift beams (13), carriers (15) movable along a longitudinal direction of the lift beam, paired sub-carriers (50) movable in a carrier moving direction, power transmission means (51, 54) for transmitting carrier driving force to the sub-carriers, and a cross bar (17) which is laterally spanned between the sub-carriers and provided with work holding means (18) capable of holding a work.