A system and method provides content to a mobile device in response to a
marker received from the device and an associated context. A mobile
device user initiates delivery of content or another action by entering
the marker into the mobile device. The mobile device transmits the marker
to a mobile network support system having a context server for supplying
a context for the marker. The support system forms a message including
the marker and context, and sends it to a content server. The content
server uses the context to map the marker to a domain, retrieves from a
content database the content identified by the marker and domain, and
sends the content to the mobile network support system or performs
another action with the content. The mobile network support system then
transmits the content back to the mobile device.