A pomegranate juice with enhanced estrogen-like activity per unit amount, a pomegranate juice powder, a process of producing the powder, and foods, feeds, pharmaceutical compositions and the like containing the powder. A pomegranate juice containing substantially no glucose and no fructose; a pomegranate juice containing not more than about 50% of the glucose and fructose of a pomegranate juice and having about 50% or more of the estrogen-like activity of the pomegranate juice; a pomegranate juice having an estrogen-like activity of about 96 U per gram of glucose and fructose contained in the juice; a pomegranate juice powder having an estrogen-like activity of about 40 U or more per gram of the powder; a pomegranate juice powder containing glucose and/or fructose and having an estrogen-like activity of about 80 U or more per gram of glucose and fructose contained therein; and like powders.