A produce cutting machine may include a supporting structure, an endless conveyor coupled to the supporting structure and produce holding cups coupled to the endless conveyor. A pivoting cutting frame may house cutting assemblies with curved cutting blades configured to cut produce. The pivoting cutting frame may pivot to a lowered position above the endless conveyor to locate the cutting assemblies in a cutting location. A primary connecting rod may synchronically couple the endless conveyor with the pivoting cutting frame such that the produce holding cups and cutting assemblies converge at the cutting location. At convergence, a positional sensor may trigger an actuator to close the cutting assemblies and cut the produce. With produce such as broccoli and cauliflower, the cutting may produce florets.