A system and method for locating assets within an area, each asset having a wireless circuit configured for low power consumption, the method comprising. The method including the steps of providing power to an RFID tag portion of the wireless circuit, and supplying power to a high power portion of the wireless circuit after a triggering event, for example: the purchase of the asset. The high power portion of the wireless circuit is prevented from accessing power from the battery prior to the triggering event.