An aqueous structured surfactant composition, contains water, one or more anionic surfactants, and one or more alkoxylated nonionic surfactants, wherein at least one alkoxyl unit per molecule of the alkoxylated nonionic surfactants is a propoxyl unit or a butoxyl unit, exhibits shear-thinning viscosity, is capable of suspending water insoluble or partially water soluble components, and is mild to the eyes and skin.