This invention relates to liquid washing and cleaning agents containing a secondary alkane sulphonate, soap and a non-ionic surfactant as a surfactant and homo and/or copolymers of diallyl-dimethyl-ammonium chloride or reaction products of cyanamides comprising aldehydes and ammonium salts or monoamines and/or polyamines with epichlorhydrine, or polyamines with cyanamides and amido sulphuric acid as color fixing agents.