The present invention herein provides a process for making an aminobenzoate ester of an alcoholic organic compound. In one aspect, there is provided a process for making an aminobenzoate ester comprising the steps of: (a) providing a reaction mixture comprising an alkyl aminobenzoate, an alcohol reagent and a suitable transesterification catalyst; (b) introducing an auxiliary alcohol to the reaction mixture; and (c) exposing the reaction mixture to conditions effective to provide an end-product mixture comprising the aminobenzoate ester.